 |
|
|
|
|
 |
Copy Editing |
 |
| |
|
 |
|
| |
Copy editing looks at paragraph and sentence structure, styles, consistency, flow and brevity. |
| |
|
|
| |
1) |
How will the entire copy be divided among screens? Where are the logical breaks? Does it ramble? How will it be navigated? How much copy can your audience handle per screen? |
| |
|
|
| |
2) |
Are there too many long paragraphs? Long paragraphs can always be made tighter and briefer and be broken up into cohesive sections. To create rhythm (like speech), break paragraphs into various lengths, such as the occasional stand-alone statement and very short transition paragraph. |
| |
|
|
| |
3) |
What is the core statement of each paragraph? Bring core sentences to the top of each paragraph if possible, and let its supporting text follow. The reader needs to be drawn in with each step. Think inverted pyramid style, statement to specifics, but don't let it rule your story. |
| |
|
|
| |
4) |
Remove verbiage such as "in order to" and 'as a matter of fact,' and excessive adjectives and adverbs like "very" or "actually" and the copy will flow more naturally. Replace jargon with plain language and always spell out acronyms. |
| |
|
|
| |
5) |
Watch for inconsistencies in terminology, verb tense, logic flow, and external references. They can be startling and disorienting. Over-repetition can sound artificial. |
| |
|
|
|
|
|
|
| |
|
